Kia is once again thrilled to be the Major Sponsor of the iconic Asia-Pacific Tennis Grand Slam, The Australian Open. Playing a key role in sporting the players and promoting the growth of tennis, Kia will be active during Australian Open at numerous on-site and off-site locations.
Kia prides itself in providing premium event transportation services. Every year, more than 100 of Kia’s latest vehicles are supplied to the Australian Open to ensure safe and convenient transportation of the world’s top tennis players, VIPs, officials and media throughout the event.
These vehicles are also on display at Melbourne Park for the duration of the event, showcasing their cutting edge technology and state-of-the-art styling to thousands of fans.
The opportunity to provide fun and interactive programs for the fans around Melbourne Park has been a rewarding experience for Kia Motors. Kia has been executing a number of hospitality programs including Kia Lucky Drive to Australia to bring fans together and provide an unforgettable experience during the tournament.
Kia had successful collaboration with 20th Century FOX, the film production studio of the most recent X-Men series, for the recent two years. “Kia X-Cars”, Kia Sorento and Sportage customized and remodeled with the theme of X-Men movie characters were displayed at the Melbourne Park. Also Kia activated global online promotions and produced several online films featuring Rafael Nadal with X-Men movies. Kia’s next step for Australian Open 2017 will be a campaign which delivers the Power to Surprise to every one of you. Kia believes everyone, especially those who love sports, has the potential to make a surprise.
Kia has extended its sponsorship scope with the long term sponsorship of the Australian Open and legendary tennis player Rafael Nadal.
The company’s youthful and dynamic brand identity is reinforced by its association with sports such as Tennis, NBA and Soccer as the official automotive partner of the FIFA World Cup and the UEFA European Football Championships.
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced in 11 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 50,000 employees worldwide and annual revenues of nearly US$44 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation’s brand slogan – “The Power to Surprise” – represents the company’s global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
For more information about Kia Motors and our products, please visit our Global Media Center at www.kianewscenter.com.